The world of skin care is a complex one. There are countless brands that rely on the use of masculine or feminine scents, catchy packaging, exaggerated health benefits, and maybe even a celebrity endorsement to make sales, rather than honest and thoughtful ingredients. There are also an immense number of trendy and unnecessary products, ingredients, regimens, and techniques that can complicate the process of finding what works for you.
To put things plainly as possible, there’s a lot of BS on the market.
I’ve tested a good number of these products out (mostly skin-care products aimed specifically and unnecessarily at men), and I’ll just say that given how many bad ones I’ve come across, it takes a lot to impress me. So, when it does happen, I have to share it.
Such is the case with West Skincare.
Founded in 2019 by Matthew Ankeny, West Skincare is a clean skin-care brand designed for active people. The brand is gender neutral (there are no distinctly masculine or feminine scents or branding) and it uses a handful of natural. plant-based, and mineral-based ingredients to hydrate, restore, and protect skin from normal everyday life and the rigors of active living. That includes everything from sun, heat, and sweating to natural changes in skin from aging.
Ankeny, who leads an active lifestyle, told Business Insider that the most important considerations when developing the products were the use of quality, effective ingredients, and making skin-care that was accessible to everyone. “If you’re going to put your skin through the ringer, you should be using the best,” he said of the ingredients they prioritize. “This is 2019. We can move on from gender-based marketing – especially when it’s inaccurate. There are differences in men’s and women’s skin, but the skin-care ingredients that work, work for all.”
In addition to its thoughtful formulas, West Skincare is also thoughtful about its environmental impact. All of the products are vegan and cruelty-free, sustainably packaged and shipped, and made locally in Southern California (rather than overseas) to reduce their carbon footprint.
West Skincare sent me their entire product line including the Facial Cleanser, Facial Moisturizer, Recovery Cream, Facial Mask, and Facial Scrub ($25-$55). After using them for about two weeks, I really feel that they have the right approach to skin care. From its no-frills branding and quality ingredients to the results on my skin, I was impressed.
If you’re looking for a simple new skin-care regimen that works for your active lifestyle I recommend West Skincare.
Shop West Skincare products now.
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